"When Regal launched Month of Masterpieces, we wanted to celebrate the films that remind us why we fell in love with movies in the first place." That line from Regal's Brooks LeBoeuf was written for a national press release, but it happens to describe exactly what's holding Biltmore Park Town Square together this month, as September brings a different kind of draw to the square.
If you've lived here through a full year, you already know the rhythm. Spring brings the farmers market back to Town Square Boulevard. Early summer brings Concerts in the Park to the lawn. By September, both of those programs have run their course, and the square's actual anchor for the month is Regal Biltmore Grande, sitting mid-block and running a different film every single night for thirty straight days.
The Summer Calendar Winds Down
Concerts in the Park is the event Biltmore Park's own social feeds lean on hardest, and for good reason. It's free, it needs no ticket, dogs are welcome on a leash, and the lineup has real local texture: North State Grass kicked off the season with bluegrass and Americana, Mission Accomplished (a cover band made up of Mission Hospital staff) packed the lawn with Beatles and Tom Petty covers by midsummer, and Laron Huntley & The Gravely Brothers played alongside food from Luella's BBQ Smoker and The Sweet Escape as the series rolled into July. Patio seats at Brixx Woodfired Pizza + Craft Bar and Hickory Tavern fill up on those nights, and the balconies above Town Square get used as unofficial box seats.
None of that is happening in September. The concert series, as documented, runs through the summer and stops. The Thursday Farmers Market on Town Square Boulevard, with its produce, farm eggs, flowers, honey, and baked goods, is still going as of late August, but it's built and marketed as a summer market, and its season is winding down along with the concerts. If your mental model of "what's happening in Biltmore Park" is built around the lawn, September looks quiet.
It isn't. The movie theater is September's indoor draw.
Thirty Nights, One Marquee, No Repeats
Regal is running the second annual edition of Month of Masterpieces at Biltmore Grande this September, and the structure is genuinely different from a single big weekend event. Instead of one headline night, it's a different film every day for the entire month, priced at $7.99 a ticket, with four filmmakers each hand-picking five titles that shaped their own careers: Rian Johnson, Gina Prince-Bythewood, Edgar Wright, and Chloé Zhao. Regal's own programming team filled in ten more.
As Boxoffice Pro reported, Zhao described her selections as "anime, the Old West, and a film that sets us free." That's the kind of curation you don't get from a theater just running whatever's in the vault. Regal Unlimited members can use their monthly subscription toward any of these screenings, and tickets are also available at the Biltmore Grande box office directly, not just through the app.
Here's a sample of what's actually on the marquee this month:
| Date | Film |
|---|---|
| Sept 1 | The Bridge on the River Kwai (1957) |
| Sept 2 | Braveheart (1995) |
| Sept 4 | The Searchers (1956) |
| Sept 11 | Rear Window (1954) |
| Sept 12 | Jurassic Park (1993) |
| Sept 18 | Zodiac (2007) |
| Sept 19 | Blade Runner: The Final Cut (1982) & Blade Runner 2049 (2017) |
| Sept 25 | North by Northwest (1959) |
Layered on top of the adult lineup, Regal is running family re-releases on selected dates: Stuart Little from September 5 to 7, E.T. the Extra-Terrestrial on September 12 and 13, Babe on September 19 and 20, and The NeverEnding Story on September 26 and 27. That means the same screen is doing double duty this month: weekday nights for the Rian Johnson and Chloé Zhao picks, afternoons for family programming, all inside a single 30-day window at the same theater.
What's Filled In Around the Anchor
The tenant mix around the theater has shifted enough in the past year that the whole block now functions differently than it did before. Palm Berries opened with a grand opening on May 30, tucked into 33 Town Square Boulevard, Suite 130, between Luella's Bar-B-Que and Woof Gang Bakery & Grooming. The menu runs vegetarian by default with vegan and gluten-free options, which makes it an easy stop for a smoothie on the way into a matinee or an acai bowl after a Thursday market run, without leaving the block.
Posana, the newer of the square's two full sit-down anchors, opened last fall with more than 200 seats, a main dining room, a patio, and a private dining area, doubling the footprint of its original downtown location. By this spring it had expanded into weekday lunch and weekend brunch alongside its nightly dinner service, which means it's now open at nearly every hour someone might want a table before or after a screening.
Put those two openings next to what was already here, Brixx, Hickory Tavern, Taco Boy, Which Wich, P.F. Chang's, Coldstone Creamery, and the practical effect is that a night built around Month of Masterpieces doesn't require driving anywhere else. Dinner, dessert, and a different classic film every night are all inside the same few hundred feet.
The Practical Read for This Month
If you're picking one night, the weekday classics pair naturally with dinner beforehand, since Hickory Tavern and Brixx both keep patios open through showtime. If you've got kids, the weekend family re-releases are the better bet, and pairing a matinee with an early Posana brunch on the same Saturday covers most of a family morning without a second stop.
The Thursday Farmers Market is still worth catching this month if you haven't been, since produce, flowers, and the rest of the vendor lineup won't return until the market's spring kickoff next year. With Concerts in the Park finished for the season, Thursday afternoon on Town Square Boulevard is the one recurring outdoor date still on the calendar, at least until the holiday market season arrives in November.
None of this is new information if you follow Biltmore Park's own event pages closely. But strung together, it says something the property's marketing doesn't quite say out loud: the square's identity as an outdoor, community-lawn kind of place is a warm-weather story. Once the concerts stop and the market thins out, what actually holds foot traffic here in September is a theater running thirty different films in thirty days, with a newer restaurant and a smoothie shop now positioned to catch everyone walking to and from it.
That's worth knowing if you live here and have been wondering where everyone went after Concerts in the Park ended. They didn't go anywhere. They just moved a few doors down, to the marquee.
If you're the kind of person who notices these shifts in a neighborhood's rhythm, and you're curious what else has changed here or in the surrounding South Asheville market, Marilyn Wright is glad to talk. Request a private consultation whenever you're ready.
